The choice between iOS and Android app development has a strong role to play on the success of an app idea. This decision is not just a matter of preference because it is about aligning the goals of the app with the right platform.
Although both platforms, iOS and Android, have their own benefits, user base, and development considerations, one must make an informed choice so that they do not have to invest unnecessarily with a wrong decision.
So, here are the key factors that you must consider for deciding between the two—Android or iOS.
Target Audience
The first important factor is the target audience! When we talk about iOS users, they are more tech-savvy and often live in developed countries. Whereas, Android, on the other hand, has a larger global user base in developing nations.
However, you must know that Android has 70% of the global market when it comes to mobile operating systems. If your audience aligns with the demographics of iOS users, it is a great idea to go with an iOS app development services provider and create an app for this platform. The same goes with the Android, but the aim stays broader.
Development Costs and Timeline
After the target audience, another factor that differentiates the development choice between iOS and Android is development costs and timelines. For iOS development, it is generally more straightforward because there is a limited number of devices and operating system versions, so you are mostly creating for the newest iPhone, and all other devices absorb it.
But, with Android, the case is different because of a diverse range of devices and OS versions, which require more optimization and take up the development costs and timelines. While it is difficult to get exact numbers, Android development takes 20-30% longer than iOS.
Monetization Strategies
The monetization strategies have a strong influence on the choice of platform. iOS users are generally more willing to pay for apps and in-app purchases for getting premium experiences everywhere.
Whereas Android apps mostly have an ad-based monetization model, so users get to see more advertisements. If your app relies on paid downloads, then iOS may give you a higher return on investment. But ad-based revenue is more in the Android department.
Technical Considerations
From a technical perspective, iOS development has two options, Swift and Objective C, while Android development uses Java or Kotlin. Both these platforms have their own set of development tools and frameworks. If you go with iOS development, you are going to get a more streamlined development process and a user experience that stays consistent throughout the journey. The Android ecosystem is open source in nature and gives more flexibility and customization.
Market Penetration and Regional Focus
The target market and regional focus are also important to consider when you pick your development platform. It is best to go with Android app development services if your regional focus is the USA, where 50% of the users are on iOS. But, for markets like South Asia, Android will be your best bet.
Concluding Thoughts
Now that you know the major factors that decide the choice of development platform, you can better pick between Android and iOS. However, know that there is no one-size-fits-all answer when it comes to app development. You might see a few benefits here while the grass may look greener with some other things on the different side.